Myntra's Roadster Go Store with 30 Second Self-Checkout Comes to Bengaluru

Flipkart-owned Myntra is one of the biggest online mode retail stores. Now, it seems like the company is attempting to motion into the offline businesses every bit well while carrying frontward its technological squad as well.

Myntra has launched a second line-up of offline stores, called Roadster Go, for its private brand Roadster and it comes with a thirty-2d cocky-checkout facility. These stores will feature the same checkout-gratuitous concept as found in Amazon's checkout-complimentary stores. However, while Amazon Get focuses only on groceries, the Roadster Go store will be focused solely on apparels.

"The first Roadster store was all about consumer appointment, so nosotros wanted to increase the amount of time that a client spends interacting with a brand. With this store, we wanted to use technology and make information technology intuitive for customers and brand the customer journey inside a shop much easier," said Ananth Narayanan, CEO, Myntra-Jabong.

"We are looking at helping curate 50 Roadster Go stores across the country past 2020. Nosotros are also planning more such stores for other Myntra Way Brands as well. It is a big bet for united states this year."

Introducing Roadster GO. The speed shopping store at Mantri Square Mall, Malleshwaram, Bangalore. Check it out yourself for 30 2d self-checkouts, automobile billing and online prices. #TheRoadsterLife #RoadsterGo pic.twitter.com/QpfdVLxYtI

— The Roadster Life (@theroadsterlife) June 14, 2018

The new Roadster Go store is located at Mantri Mall in Bengaluru, and the shop is entirely RFID (radio-frequency identification) enabled. As such consumers can pick upwardly products they want to purchase and identify them in the RFID tray at cocky-checkout counters. What'due south more is that you don't necessarily have to be a Myntra customer to shop in these outlets.

The counters will observe and brandish a virtual cart instantly with all the products on the screen. In case, the consumer removes or adds any new product afterwards, the cart gets automatically updated on the screen.

Equally for payments, consumers can pay with their credit or debit cards, following which the RFID tags on the products get deactivated and users can walk out of the shop. Additionally, in that location's also a digital way kiosk that allows shoppers to pull upwardly the online product list from Myntra for any particular product, to larn detailed information including textile, washes, suitability to body type, colour matching, and size availability among others.

Furthermore, these stores will accept integrated inventory and 'countless aisle', enabling customers to browse the drove online at the store, check out production details & availability, and have the goods delivered to their doorstep or collect them at the store.

"Most offline retailers think of sales per square foot. Withal, we think of data per square pes. In this (Roadster Become) shop, through computer vision, nosotros volition be able to really figure out how many people come to the store, what time practice they come, how long do they stay and the men vs women split in well-nigh a week. Therefore, nosotros will be able to create heat maps and also detect dead zones in the store," added Narayanan.

The integrated inventory also helps the company to ensure in that location is a real-fourth dimension toll parity among its offline and online channels. For case, if a particular product is available on discount on Myntra'south online platform, information technology will exist available for the same toll in the retail outlet, which is a win-win for the consumer and for brands, who will know which products are expressionless on arrival quicker than always earlier.